Business benefit
How Gusto gave a family office advisory the brand presence to match the boardrooms it operates in
What we do
We created a brand identity and website for a family office advisory firm - built to command trust from the first click to the first meeting.
Our goals
Position Tria as the kind of firm you hear about through a referral, not an ad. The identity needed to communicate discretion, experience, and quiet authority. We built a visual system rooted in deep navy and gold, inspired by the world their clients operate in - private equity, family legacy, long-term wealth.
A little about the brand
Tria Advisory operates at the intersection of family wealth, entrepreneurship, and long-term strategy. Their clients expect the same precision in a business card as in a term sheet.
Our approach
The identity is built around the Tria mark - three ascending forms that reference growth, partnership, and the firm's name. Deep navy leather textures, embossed letterheads, gold foil details, and wax-sealed envelopes. Every touchpoint designed to signal that this is a firm that takes the details as seriously as the deal.
What we do
We designed a website that mirrors how Tria operates - minimal, intentional, and built to earn trust in the first scroll.
What we do
We built a digital presence for Tria Advisory that reflects the calibre of the clients they advise.
Our goals
The website had to do what a good advisor does - listen first, then deliver exactly what's needed. Dark, editorial, architectural photography. Clean navigation. No clutter, no jargon. A site where every section earns its place and the contact form feels like an invitation, not a funnel.
Clients review
What we hear again and again is that our new site and decks feels sharp, credible, and refreshingly free of noise
Anastasia
founder
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